Creative, analytical and tech-savvy, I'm known for operationalizing brands, building transformational growth strategies and teams, and achieving business success for leading agencies, early/high-growth ventures, corporate startups, and Fortune 500 global companies.
As a leader across industries and public/private companies, I've learned that people count, success is a team sport, and 'how" we win matters. Accordingly, I've built my career by prioritizing partnership, embracing agile development, simplifying with a digital-first mindset, and applying technology and customer experience data to accelerate value capture and exceed goals. This inclusive approach builds personal trust that sparks creativity, streamlines change, and maximizes return on investment (ROI).
You've had that feeling. It's the unexpected surprise of getting exactly what you expected, or more, from a brand experience. I call it brand joy, and I'm on a journey to explore its roots, celebrate brands that spark it, and empower all of us to create it for ourselves and our customers. Join me for an article or the entire journey.
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