I build strong brands and increase business value.
I build strong brands and increase business value.
Dear Reader,
I’m a data-driven, full-stack digital marketer, brand leader, transformational change agent and C-suite influencer who builds strong brands and increases business value. I’m ready to deliver for you.
My brand story is one of transparency and embracing change to redefine possible. I've invested my talents where career growth, opportunity and impact align. Using this approach and the platform provided by leading global brands, I’ve developed firsthand, cutting-edge mastery of digital marketing, communications, customer experience and performance-driven brand strategies and solutions.
Coupled with creative insight, tech acumen, emotional intelligence and analytical rigor, I’ve helped my employers and clients increase brand relevance, conversion and advocacy, and deliver high returns on marketing and technology investment. As a sign of my success, Gartner analysts have called my modern approach at Lincoln groundbreaking and ahead of the curve industrywide.
Far from a solo adventure, it's been a journey of "us." I’ve worked alongside industry luminaries, innovators, and expert practitioners who have mentored me to accelerate my growth. Now, I do the same for tomorrow’s leaders. Together, we cut through the clutter, prioritize what matters, perform iteratively to confirm, and measure relentlessly to manage and achieve significant growth.
As a senior marketing leader, I’m humble and always learning. But I like to win. It fosters excitement, brings joy to the work, and refreshes and keeps me moving forward to the next big challenge. And every time, it creates a new opportunity to shatter conventions and surpass expectations.
I hope that you’ll join me on this journey. Together, we can move mountains.
Patrick
Full-stack brand and digital marketing leadership and influence across matrixed organizations; Brand and CX strategy, Agile leadership, Digital innovation; Performance and customer success marketing; Fiscal and relationship management; Digital/creative/sales/marketing partnerships and growth; Talent development and mentorship.
Lincoln Financial Group (NYSE: LNC)
Corporate Vice President, Head of Brand Marketing
TyMetrix, a Wolters Kluwer Company (AWS: WLK)
Senior Director, Strategy & Market Development
Microdermis Corporation
Chief Marketing Officer
Ohlin Associates
Chief Executive & Managing Partner
CoreBrand
Senior Executive, Strategy & Customer Experience
Siegel + Gale
Group Director, Simplification (Customer Experience)
Microsoft Corporation (NASDAQ:MSFT)
Product Manager, Business Value
JPMorgan Chase (NYSE: JPM)
Strategic Planning & Analysis Associate (internship)
MasterCard (NYSE: MA)
Director, Corporate & Brand Identity, Global Brand Development
Siegel + Gale
Senior Account Manager
Microdermis Corporation
US Capitol Equity Group
Knowledge@Wharton
Columbia Business School, MBA
Carnegie Mellon University, BA
Agency/campaign management
Agile development & marketing
Brand strategy, development and operations management
Business administration
Communications (AR/PR)
Content marketing, creation & brand storytelling
Creative leadership
Cross-team collaboration
Customer acquisition/retention
Customer Experience (CX)
Design thinking
Digital marketing (full stack)
Enterprise initiatives
Environmental branding
Financial management
Journey mapping/Personas
Lead gen/Funnel management
Leadership & talent
Market research
Marketing analytics
Marketing automation
Negotiation/Partnerships
Operations & governance
Performance marketing
Project management
Relationship management
Sales/Distribution/New Business
Sales enablement
Startups & High growth
Strategic planning
Success marketing
User experience & A/B
Web development
Marketing stack
Adtrax
Amazon Web Services
BrightEdge (SEO)
BuzzSprout
Datorama
Eloqua
Falcon.io
Google Ads, Analytics & DataStudio
Hearsay Social
Microsoft Office
Microsoft TFS
Oracle WCS (CMS)
Qualtrics
RepTrak
Salesforce (CRM)
Scrumwise
SEM Rush
SessionCam
SoundCloud
Tealium AudienceStream
VersionOne
Workfront/DAM
Research & collaboration
FuelCycle
Microsoft Teams
SharePoint
Slack
SurveyMonkey
UserTesting
WebEx
YouGov
Zoom
UX/Design/ADA
AbleDocs (WCAG)
Adobe
Axure
InVisionApp
Stensul
Arts, entertainment, and recreation
Construction
Computer software (SaaS)
Educational services
Finance and insurance
Health care
Information science
& technology
Manufacturing
Professional, scientific, and technical services
Real estate and leasing
Retail trade
Transportation and warehousing
Utilities
Wholesale trade
Corporate Insight, UX Gold Awards for LincolnFinancial.com, 2018, 2019, 2020
TyMetrix, Performance achievement, President’s Award, 2013
MasterCard International, Presidents Award, 1996
Villanova University, Guest lecturer, Competitive Effectiveness, (2021)
School of Visual Arts, NY, Guest lecturer, Master’s Program in Branding, (2011-13)
Others: LIMRA, Marcus Evans, Microsoft Fusion, The Conference Board (CX), Siegel+Gale's The Future of Branding Series
Admap-The Journal of the World Advertising Research Center (WARC)
Chief Marketer
Journal of Brand Strategy
Sales & Service Excellence
The Wise Marketer
Gartner Marketing Leaders (2015-2022)
World 50 (emeritus)
LinkedIn CMO Network (various others)
Travel, Hiking, Sailing, Sports & Fitness
Writing, Reading, History, Technology, Music & Art
Continuing education
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© 2022 Patrick Ohlin
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