I'm an advocate, influencer and transformational change agent.
I'm an advocate, influencer and transformational change agent.
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My story of partnership and growth is rooted in data-driven marketing, performance measurement, forward-thinking design, customer focus, and agility. People value my clear communication, intelligence, integrity and collaboration.
My story of partnership and growth is rooted in data-driven marketing, performance measurement, forward-thinking design, customer focus, and agility. People value my clear communication, intelligence, integrity and collaboration.
Business value creation
Business value creation
Notable highlights
Notable highlights
Giving back. As a brand expert, thought leader, teacher and partner, I've shaped the industry one client, one team, and one onsite/remote classroom at a time.
The MasterCard Brand Center launched MasterCard's journey to the digital brand it is today. Ahead of the curve, this innovation proved to be priceless.
Lincoln Financial Group website in 2022. Under my leadership, the site became the front door to the company, driving brand engagement, leads, self-service and customer satisfaction. Over 8 years, this example of integrated marketing, unified brand messaging, and extreme customer focus helped fuel significant business value and a strong business and consumer brand. Today, the company's unified image, messages and user experiences tell a compelling story of this iconic brand with direct ties to Abraham Lincoln. Plan, Protect and Retire with Lincoln Financial Group.
Financial Industry Regulatory Authority (FINRA) website in 2008. Developed by Ohlin Associates, the site helped launch the FINRA brand, simplify the customer experience and modernize the brand image. Other work included creation of a consumer-friendly "model" retail brokerage account opening package, endorsed by an industry task force.
TyMetrix website in 2012, launching T360 and Legal Analytics. Site supported robust omnichannel customer acquisition campaigns, marketing automation and sales enablement capabilities.
Microsoft Rapid Economic Justification (REJ) became the global way to sell software to enterprises. The Business Value team pioneered the way to smarter product roadmaps and more engaged customers.
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Recommendations
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